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ALEXIS O. SANTAELLA
VILLAFAÑE ©


↘ ALEXIS IS A PUERTO RICAN 
ART DIRECTOR, GRAPHIC DESIGNER,
AND BOOKWORM BASED IN PUERTO RICO.
↘ CURRENTLY WORKING AS A
  INDEPENDENT CREATIVE.
↘ AVILABLE FOR FREELANCE. 

SELECTED WORK:

1.SHARE THE FEELS
2.CORONA ECLIPSE
3.AIZOME WASTECARE
4.DADDY YANKEE VS CANCER
5.GLOWUPS KIDS
6.DISEÑOS QUE INSPIRAN

RECOGNITION:

1.AWARDS 2.ONE CLUB PORTFOLIO REVIEW
3.CORONA ECLIPSE
4.BATTLE AGAINST CANCER
5.AIZOME WASTECARE
6.SHARE THE FEELS
→ Contact
→ Resume
→ Linked In  
   
santaella.ao@gmail.com
+1 (787)690-7911  ©2026

CORONA X ECLIPSE

The Corona ritual is known worldwide: best enjoyed with a slice of lime and sunlight. But for a brand built around the Sun, the 2024 Annular Solar Eclipse couldn’t go unnoticed. How could the iconic lime ritual continue when the Sun was disappearing?

By using the half-eclipsed Sun as the iconic Corona lime slice, we invited fans to do the same with an eclipse-length promo.
                                                                          
We didn’t just celebrate the eclipse, we activated it with influencers who encouraged fans to recreate the Corona ritual by ordering a beer during the event. With only a short window to order, the activation reinforced Corona’s identity through meaningful, time-sensitive engagement.

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